10 Website Optimisation Tips to Increase Traffic and Engagement

March 28, 2025
Tony Prykiel

10 Website Optimisation Tips to Increase Traffic and Engagement

Your website is a living, breathing asset—treat it like one.

Not long after we hit publish on our website refresh story, Warwick and I looked at each other and said… “there’s more to say.”

That first blog unpacked why your message matters—and how even digitally mature businesses can miss the mark when clarity isn’t front and centre. But once you’ve tightened up your story and aligned your strategy, the next logical question is:

How do you actually make your website work harder?

So, we cheated a little—and turned one story into two blogs. Because this one’s got a different purpose: the tactics.

If “Is Your Website Really Doing Its Job? Why Even Digitally Mature Businesses Need a Refresh” was about the “why,” this blog is about the “how.”

Here are 10 practical ways to optimise your site for more traffic, more engagement, and more action—so it’s not just clearer, but better performing too.

1. Speed Matters—Optimise for Performance

Fact: 53% of users will abandon a site if it takes longer than 3 seconds to load (Google).

A slow website isn’t just frustrating—it kills conversions.

How to Fix It:

Compress images and use next-gen formats like WebP.
Enable browser caching and a content delivery network (CDN).
Minimise code (CSS, JavaScript) and remove unnecessary plugins.

2. Mobile-First is No Longer Optional

With over 60% of web traffic coming from mobile (Statista), Google now indexes mobile versions of websites first.

How to Fix It:

Use responsive design so your site adapts to any screen.
Test site performance with Google’s Mobile-Friendly Test.
Avoid pop-ups and intrusive ads that harm mobile UX.

3. SEO is a Long Game—But It Pays Off

If you’re not optimising for search, you’re invisible. Search Engine Optimisation (SEO) isn’t just keywords—it’s about valuable content, structure, and user experience.

How to Fix It:

Research and implement relevant keywords (e.g., “website optimisation tips”).
Improve internal linking—link to related blog posts.
Optimise meta titles and descriptions for every page.

Want to dive deeper? Check out Why Digital Maturity is Critical to Staying Competitive.

4. Content That Engages (and Converts)

Great content does two things: It ranks well and keeps visitors engaged.

How to Fix It:

Write for humans, optimise for search. AI can help, but don’t lose your brand’s voice.
Use clear, structured headers (H1, H2, H3).
Create evergreen content that stays relevant.

Example: Our latest AI & Digital Trends 2025 blog was built to remain valuable for years, not just weeks.

5. The Power of Internal Linking

Think of internal links as digital breadcrumbs leading users (and search engines) to the right pages.

How to Fix It:

Link to relevant blog posts, services, and resources.
Use descriptive anchor text instead of “click here.”
Keep navigation clear and logical.

Example: We highlight our Webinar-as-a-Service in related content to guide users toward high-value services.

6. Call-to-Actions (CTAs) That Work

A strong CTA tells visitors exactly what to do next.

How to Fix It:

Make them visible (contrasting colours, large buttons).
Use action-driven language (“Download Now,” “Let’s Talk”).
Place them strategically—above the fold and at the end of content.

7. Video Content for Higher Engagement

Fact: Websites with video content have 88% more time on page (HubSpot).

How to Fix It:

Embed short explainer videos on key pages.
Use webinars to boost credibility and engagement.
Optimise video loading speeds using YouTube or Vimeo embeds.

Example: Our Webinar-as-a-Service helps businesses leverage AI-enhanced video content to drive more leads and brand authority.

8. Website Security Builds Trust

A hacked or insecure site destroys credibility.

How to Fix It:

Use SSL encryption (HTTPS).
Keep plugins and software updated.
Set up regular security scans.

9. Keep Forms Simple and Frictionless

Users hate long, complicated forms.

How to Fix It:

Only ask for essential info (name, email, one optional question).
Use auto-fill options to speed up entry.
Test your forms on mobile.

10. Track, Analyse, and Improve

Optimisation is an ongoing process.

How to Fix It:

Use Google Analytics to track visitor behaviour.
Monitor bounce rates—adjust pages that lose users too quickly.
Test different CTAs, headlines, and layouts.

Bringing It All Together

A high-performing website isn’t about ticking boxes. It’s about clarity, speed, and alignment with the rest of your digital strategy.

Whether you’re launching a new offer, revamping your messaging, or just trying to capture more leads—these small updates can make a big difference.

Want to see how we’ve done it ourselves?
Check out our latest refresh

10 Website Optimisation Tips to Increase Traffic and Engagement

10 Website Optimisation Tips to Increase Traffic and Engagement

1. Speed Matters—Optimise for Performance

2. Mobile-First is No Longer Optional

3. SEO is a Long Game—But It Pays Off

4. Content That Engages (and Converts)

5. The Power of Internal Linking

6. Call-to-Actions (CTAs) That Work

7. Video Content for Higher Engagement

8. Website Security Builds Trust

9. Keep Forms Simple and Frictionless

10. Track, Analyse, and Improve

Bringing It All Together

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