Warwick and I continue to be excited by the opportunities that AI is presenting. But let’s be clear—we’re strong advocates for the hybrid solution: a little bit of AI with a whole lot of human.
Just the other day, we received an email from a client—excited about their first attempt at an EDM (Electronic Direct Mail). Old school I know but it can still be very effective. They had an incredible story to tell, but the message got lost in translation: no branding, grammar mistakes, and a layout that didn’t do justice to the content. A simple investment in generative AI could have elevated that email tenfold—clean copy, consistent branding, and a polished presentation. But without AI and human oversight? It was a missed opportunity.
This isn’t a one-off scenario. We’re seeing these gaps more frequently, not just in our work but across industries. The solution? A strategic blend of AI tools and human creativity.
AI has come a long way, but let’s be honest—it’s still not making your morning coffee or folding your laundry. That said, it is smart enough to optimise your workflows, personalise your marketing, and boost productivity.
2025 is shaping up to be a game-changer for businesses navigating the digital landscape. With AI tools becoming smarter and business tech evolving at warp speed, it’s easy to feel like you’re stuck playing catch-up.
The businesses winning in 2025 will be those blending AI’s efficiency with human creativity. According to the BD Digital Trends 2025 report, companies that combine AI tools with human oversight see up to 35% more engagement in their marketing campaigns.
Let’s face it—there’s always a shiny new tool promising to “revolutionise” your business. But which ones are worth your time and budget in 2025?
To thrive in 2025, businesses need to embrace a hybrid approach—leveraging AI’s efficiency while amplifying human creativity.
Curious how a hybrid AI-human approach can transform webinars? See how Dovetail Digital’s Webinar-as-a-Service turned a time-consuming live event into a polished, scalable, and engaging digital experience.
Bridging the gap between your team’s expertise and technology with a tailored digital strategy that empowers your business to stay future-focused.
