Case Study:

Elevating Webinars Through Human-AI Synergy – Dovetail Digital’s Webinar-as-a-Service

The Challenge: From DIY to Professional-Grade Webinars

“this modernised approach to our Growth Series webinars has been received really well. Dovetail’s process was seamless and allowed me to capture on record what I’ve historically presented by rote. Although I still plan to host some live webinars now and then, this new way of producing the series means prospective or current clients can access and engage with our content at a time that suits them”

Clinton Mcdonald

GTB, Managing Director

Our journey into launching Dovetail Digital’s Webinar-as-a-Service started from an all-too-familiar place—frustration. After grappling with our own live webinar riddled with technical hiccups and production missteps, we knew there had to be a better way.

That’s when we discovered a clever tool that allows you to pre-record your video content while adding interactive elements, making them engaging, more efficient, easier to produce and available semi-live, 24/7. But we didn’t just want to use the tool—we envisioned white-labelling the platform to offer a fully managed webinar service for clients who wanted high-quality content without the production headaches.

Our mission? To bring professional-grade webinar production to businesses lacking the time, expertise, or resources, all while blending the power of AI with human creativity.

The Client: A Knowledge-Heavy Business with Limited Time

Our first client was a subject matter expert who regularly ran live Zoom webinars but struggled with the time investment and scalability. He could only manage one or two sessions per year, even though these webinars were crucial for educating his audience.

The challenge?

The Solution:

A Hybrid Approach Blending Human Creativity with AI Efficiency

1. Content Discovery Using AI

2. Dry Run—Where Human Insight Shines

We conducted a “dry run” via Google Meet, recording the session and using AI note-takers like Fathom to capture key points. This wasn’t just about rehearsing; it was about understanding the client’s speaking style, identifying gaps, and refining the narrative.
Human Value: We noticed that while the client had a wealth of knowledge, some responses were too brief. Through human facilitation, we adapted the webinar into a panel format with a host guiding the conversation—bringing out deeper insights and creating a more dynamic discussion.

3. Script Development and Slide Creation—AI Meets Human Polish

4. First Production Run—Real-Time Learning

5. Iterative Refinement—Where Magic Happens

6. Post-Production Editing—Blending AI and Human Finesse

This is where Dovetail’s production expertise shone. Using both AI-assisted and traditional editing tools, we:
Smoothed over filler words and long pauses.
Split video streams for better framing and focus.
Synced the slide deck with off-script moments.
Polished transitions and visual elements.
The human touch was critical here—ensuring that edits felt organic and the final product remained authentic.

7. Interactive Layer—The Final Gloss

The Result:

A Scalable, Professional Webinar Ready to Replicate

The finished webinar wasn’t just good—it was great. The client now had:
A reusable, on-demand webinar that reaches a wider audience around the clock.
Interactive elements that boosted engagement.
A scalable process for future webinars.
We also provided AI-generated analytics on viewer engagement, which will guide improvements for future sessions.
Bonus Insight:
The value of the dry run and iterative feedback was so significant that we’ve now baked this process into our standard Webinar-as-a-Service offering.

The Takeaway:

The Power of Human-AI Collaboration

This project wasn’t just about creating a webinar—it was about perfecting a repeatable, scalable process that blends AI’s efficiency with human creativity.
AI as the Sidekick: It sped up tasks like content analysis, scripting, and editing but wasn’t a replacement for human judgment.
Humans as the Heart: Strategic thinking, storytelling, and on-the-fly adjustments made the difference between a generic video and an engaging, professional-grade webinar.
In the end, AI made the process faster and smarter, but it was the human touch that made it great.

Ready to Elevate Your Webinars?

Dovetail Digital’s Webinar-as-a-Service takes the stress out of webinar production, combining cutting-edge tools with expert production to deliver results that engage and convert. Let’s make it happen!