“Our model is quite unique for an SME. The core business and membership, is driven entirely within, and relies upon member introduction. However, our functions business allows us to market ‘outside the fence’.  The platform (SharpSpring) Warwick and the team at Dovetail introduced us to allows the team to provide an improved member experience, using data to create targeted marketing programs based on the members interests. The CRM within the platform allows us to track leads, understand the ROI on our marketing activities, forecast with confidence and provide a first class experience for our customers. And all of this is being achieved without a designated marketing position within our team.”