One of the key dangers of automation is over-reliance. When businesses automate too much, they risk losing the actual people element that makes their brand unique. It’s crucial to find the right balance between automating repetitive tasks and maintaining personal human oversight for critical interactions.

Pitfall Example: A company that over-automates its customer service may miss out on valuable customer feedback that could have been identified through personal interactions.

Solution: Use automation tools for routine tasks, like answering FAQs or scheduling social media posts, but ensure that actual people teams remain involved in higher-level strategy and customer relationship management.