{"id":1226,"date":"2019-08-21T16:01:39","date_gmt":"2019-08-21T06:01:39","guid":{"rendered":"https:\/\/dovetail.itsnew.com.au\/?page_id=1226"},"modified":"2023-09-21T16:16:53","modified_gmt":"2023-09-21T06:16:53","slug":"case-study-2-manly-golf-club","status":"publish","type":"page","link":"https:\/\/www.dovetaildigital.com.au\/case-study-2-manly-golf-club\/","title":{"rendered":"Customer Experience #2: Manly Golf Club"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1226\" class=\"elementor elementor-1226\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f988efc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f988efc\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-257db55\" data-id=\"257db55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3602add elementor-widget elementor-widget-heading\" data-id=\"3602add\" data-element_type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer Experience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f42d4f elementor-widget elementor-widget-heading\" data-id=\"6f42d4f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Manly Golf Club<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce1f66 elementor-widget elementor-widget-text-editor\" data-id=\"6ce1f66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-pm-slice=\"1 1 [&quot;document&quot;,{&quot;docId&quot;:&quot;kzes6w9mq86skyz&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;none&quot;},&quot;docFlags&quot;:{&quot;cardLayoutsEnabled&quot;:true},&quot;format&quot;:&quot;deck&quot;,&quot;customCode&quot;:{},&quot;settings&quot;:{}},&quot;card&quot;,{&quot;id&quot;:&quot;17527o8pqe3nplb&quot;,&quot;previewContent&quot;:null,&quot;background&quot;:{&quot;type&quot;:&quot;image&quot;,&quot;source&quot;:&quot;image.unsplash&quot;,&quot;image&quot;:{&quot;src&quot;:&quot;https:\/\/images.unsplash.com\/photo-1533678788987-df83c0276212?ixid=M3wxOTgwNzN8MHwxfHNlYXJjaHwxfHxzb2xhY2V8ZW58MXx8fHwxNjkyNzYzNjEwfDA&amp;ixlib=rb-4.0.3&amp;w=3000&amp;q=25&quot;,&quot;tempUrl&quot;:&quot;https:\/\/images.unsplash.com\/photo-1533678788987-df83c0276212?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wxOTgwNzN8MHwxfHNlYXJjaHwxfHxzb2xhY2V8ZW58MXx8fHwxNjkyNzYzNjEwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=200&quot;,&quot;meta&quot;:{&quot;height&quot;:2000,&quot;width&quot;:3000,&quot;description&quot;:&quot;Inner peace by the sea, at sunset&quot;,&quot;alt_description&quot;:&quot;man standing in front of seashore&quot;},&quot;query&quot;:&quot;solace&quot;,&quot;source&quot;:&quot;image.unsplash&quot;}},&quot;container&quot;:{},&quot;cardSize&quot;:&quot;default&quot;,&quot;layout&quot;:&quot;left&quot;,&quot;layoutTemplateColumns&quot;:null},&quot;cardLayoutItem&quot;,{&quot;itemId&quot;:&quot;body&quot;,&quot;background&quot;:{}}]\"><strong>One of Sydney\u2019s original foundation clubs, boasting a rich golf history, steeped in tradition.<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82535d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82535d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c81a84\" data-id=\"9c81a84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-90c7a31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90c7a31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-398f3c6\" data-id=\"398f3c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d6b330 elementor-widget elementor-widget-heading\" data-id=\"2d6b330\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Nigel Gibson, General Manager, Manly Golf Club<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7aec3 elementor-widget elementor-widget-heading\" data-id=\"0f7aec3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">What They Said<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4710724 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4710724\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d40246\" data-id=\"9d40246\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1339db elementor-widget elementor-widget-text-editor\" data-id=\"a1339db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>\u2018Our key objectives were to improve our communication style to members, increase yield and external function revenue.<\/em><\/p><p><em>Dovetail has helped the Club utilise our BI platform to provide members with information relative to their interests and in turn increase yield. Automated marketing programs have assisted with our member engagement whilst refreshing of our weddings microsite and associated marketing programs has increased the number of leads in that business segment.<\/em><\/p><p><em>From a business management standpoint it is also very comforting to be creating easily measured marketing activities.\u2019<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1ba6eb\" data-id=\"b1ba6eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89fad75 elementor-widget elementor-widget-video\" data-id=\"89fad75\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div 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work closely with MGC to execute the various items of recommendations. The plan was to drive additional value from alternative revenue streams, specifically from weddings and corporate events but in addition to this increase member engagement and Golf Shop traffic.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ddd6cc5\" data-id=\"ddd6cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64855e7 elementor-view-framed elementor-position-left elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"64855e7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"outline\" viewBox=\"0 0 512 512\" width=\"512\" height=\"512\"><path 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class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tChallenges\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\ud83d\udc49 <strong>Multiple internal systems<\/strong> housing lots of valuable data but making it difficult to effectively access for marketing purposes.<br><br>\n\ud83d\udc49 <strong>Limited marketing resources and knowledge in the specialisation of data-driven marketing automation<\/strong>. Adopting a modern approach to marketing will require some change management and training.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-pa-eq-height=\"{&quot;targetType&quot;:&quot;custom&quot;,&quot;target&quot;:[&quot;&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c45d3e elementor-section-full_width premium-equal-height-yes elementor-section-height-default elementor-section-height-default\" data-id=\"1c45d3e\" data-element_type=\"section\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d507db7\" data-id=\"d507db7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd889f elementor-view-framed elementor-position-left elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"acd889f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_5\" height=\"512\" viewBox=\"0 0 64 64\" width=\"512\"><g><path d=\"m40 32c0-4.411-3.589-8-8-8s-8 3.589-8 8 3.589 8 8 8 8-3.589 8-8zm-8 6c-3.309 0-6-2.691-6-6s2.691-6 6-6 6 2.691 6 6-2.691 6-6 6z\"><\/path><path d=\"m58.978 31.099c-.105-3.215-.767-6.339-1.978-9.304v-2.587c0-.669.33-1.297.861-1.639 2.592-1.665 4.139-4.495 4.139-7.569 0-2.56-1.096-5.007-3.006-6.714-1.909-1.706-4.474-2.517-7.039-2.227-3.75.424-6.864 3.256-7.715 6.879-3.774-1.92-7.973-2.938-12.24-2.938-3.098 0-6.118.519-9 1.54v-5.54h-6v16h-2v-12h-6v12h-2v-8h-6v10h7.336c-2.185 3.969-3.336 8.426-3.336 13 0 3.093.535 6.115 1.556 9-.344.591-.556 1.268-.556 2h-2c-1.654 0-3 1.346-3 3v5h2c1.103 0 2 .897 2 2s-.897 2-2 2h-2v5c0 1.654 1.346 3 3 3h12c1.654 0 3-1.346 3-3v-5h-2c-1.103 0-2-.897-2-2s.897-2 2-2h2v-5c0-1.654-1.346-3-3-3h-2c0-2.206-1.794-4-4-4-.667 0-1.287.18-1.84.47-.656-2.094-1.029-4.259-1.116-6.47h11.956v2.708l1.826.645c.062.157.127.314.196.471l-.836 1.748 5.244 5.244 1.748-.836c.156.069.313.135.471.196l.643 1.824h2.708v11.973c-3.325-.129-6.531-.896-9.542-2.298l-.844 1.813c3.578 1.667 7.409 2.512 11.386 2.512 8.259 0 15.898-3.704 21-10.035v7.271l2.658 5.316c.446.893 1.343 1.448 2.342 1.448s1.896-.555 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1.39zm23.292-7v9.557c-4.452 6.886-11.853 11.091-20 11.411v-11.968h2.708l.645-1.826c.157-.062.314-.127.471-.196l1.748.836 5.244-5.244-.836-1.748c.069-.156.135-.313.196-.471l1.824-.643v-2.708h9.026c-.635.838-1.026 1.87-1.026 3zm2 3h2v16h-2zm3.553 21.659c-.211.421-.895.421-1.105 0l-1.83-3.659h4.764zm2.447-5.659h-2v-16h2zm0-18h-6v-1c0-1.654 1.346-3 3-3s3 1.346 3 3z\"><\/path><path d=\"m35.135 54.788c5.219-.712 10.081-3.235 13.689-7.105l-1.463-1.364c-3.295 3.534-7.733 5.838-12.497 6.488z\"><\/path><path d=\"m51.922 43.5-1.731-1c-.378.654-.798 1.296-1.248 1.91l1.613 1.183c.493-.673.952-1.376 1.366-2.093z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSolution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAfter additional investigation, we uncovered that MGC had a sophisticated 3rd Party business analytics system, which provided some rich insight to the membership and spending habits of its members.<br \/><br \/>\n\ud83d\udc49 With the support of the existing analytics team we <strong>created a single-view data solution within SharpSpring<\/strong>, which enabled us to <strong>build and automate new and recurring communications<\/strong> more efficiently. <br><br>\n\ud83d\udc49 In addition to this we designed and implemented consistently themed monthly newsletters, new introductory member programs; automated tracking and response emails to online wedding and function enquiries plus targeted product and service offers to members\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91a1926\" data-id=\"91a1926\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f212800 elementor-view-framed elementor-position-left elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"f212800\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 512 512\" width=\"512\"><g><g><path d=\"m82.833 349.797h18.741c4.143 0 7.5-3.358 7.5-7.5s-3.357-7.5-7.5-7.5h-18.741c-4.143 0-7.5 3.358-7.5 7.5s3.357 7.5 7.5 7.5z\"><\/path><path d=\"m125.898 349.797h46.478c4.143 0 7.5-3.358 7.5-7.5s-3.357-7.5-7.5-7.5h-46.478c-4.143 0-7.5 3.358-7.5 7.5s3.358 7.5 7.5 7.5z\"><\/path><path d=\"m451.233 137.795h-82.391c-24.054-23.192-53.954-38.216-86.276-43.696.177-2.276.273-4.57.273-6.879 0-23.539-9.234-45.602-26.001-62.126-16.764-16.52-38.975-25.423-62.521-25.085-22.479.328-43.754 9.292-59.904 25.241-16.154 15.951-25.382 37.111-25.983 59.583-.619 23.086 8.053 45.435 23.634 62.073-26.235 29.348-40.982 66.632-41.734 106.085-.333 17.5 2.161 34.729 7.17 51.104h-36.734c-6.896 0-12.506 5.61-12.506 12.505v51.395c0 6.895 5.61 12.505 12.506 12.505h86.358c3.029 2.633 6.159 5.169 9.401 7.587 8.357 6.233 13.348 16.055 13.348 26.274v80.129c0 9.655 7.854 17.51 17.51 17.51h115.553c9.655 0 17.51-7.855 17.51-17.51v-11.49c0-4.142-3.357-7.5-7.5-7.5s-7.5 3.358-7.5 7.5v11.49c0 1.384-1.126 2.51-2.51 2.51h-115.552c-1.384 0-2.51-1.126-2.51-2.51v-80.13c0-12.685-5.245-24.915-14.26-33.861h23.829c6.896 0 12.505-5.61 12.505-12.505v-8.611c14.24 6.398 30.012 9.972 46.608 9.972 62.931 0 114.128-51.198 114.128-114.128 0-14.458-2.715-28.289-7.642-41.028h38.172c3.7 12.704 5.728 25.978 5.945 39.552.048 2.942.82 5.83 2.236 8.353l33.489 59.61c.742 1.321 1.135 2.82 1.135 4.335 0 4.881-3.972 8.852-8.853 8.852h-25.214c-9.655 0-17.511 7.855-17.511 17.51v31.978c0 19.84-16.142 35.982-35.981 35.982h-30.504c-9.655 0-17.511 7.855-17.511 17.51v10.119c0 4.142 3.357 7.5 7.5 7.5s7.5-3.358 7.5-7.5v-10.118c0-1.384 1.126-2.51 2.511-2.51h30.504c28.111 0 50.981-22.871 50.981-50.982v-31.978c0-1.384 1.126-2.51 2.511-2.51h25.214c13.152 0 23.853-10.7 23.853-23.852 0-4.083-1.057-8.123-3.057-11.682l-33.488-59.607c-.2-.357-.31-.79-.317-1.25-.215-13.445-2.062-26.616-5.394-39.31h37.47c6.896 0 12.506-5.61 12.506-12.505v-51.396c0-6.895-5.61-12.505-12.506-12.505zm-105.304 0h-28.371c-6.896 0-12.505 5.61-12.505 12.505v3.119c-12.582-6.39-26.495-10.513-41.208-11.836 7.705-9.625 13.239-20.728 16.279-32.651 23.952 4.089 46.464 13.917 65.805 28.863zm-222.506-52.561c.498-18.582 8.144-36.094 21.528-49.311 13.384-13.216 30.993-20.645 49.584-20.916.364-.005.725-.008 1.089-.008 19.1 0 37.063 7.355 50.686 20.779 13.883 13.682 21.529 31.952 21.529 51.442 0 22.354-10.115 43.092-27.753 56.895-6.905 5.404-11.895 12.498-14.427 20.514l-2.929 9.268h-19.613v-33.49c26.083-3.661 46.222-26.11 46.222-53.187 0-6.376-1.11-12.623-3.3-18.565-1.431-3.886-5.738-5.875-9.63-4.445-3.887 1.432-5.877 5.744-4.444 9.63 1.575 4.277 2.374 8.778 2.374 13.379 0 18.785-13.448 34.483-31.222 37.986v-11.385c11.609-3.278 20.144-13.958 20.144-26.601 0-15.243-12.4-27.644-27.644-27.644s-27.644 12.401-27.644 27.644c0 12.643 8.535 23.323 20.144 26.601v11.385c-17.773-3.503-31.221-19.201-31.221-37.986 0-21.351 17.37-38.721 38.721-38.721 5.771 0 11.328 1.243 16.518 3.695 3.744 1.77 8.215.169 9.985-3.576s.168-8.216-3.577-9.985c-7.208-3.407-14.921-5.134-22.926-5.134-29.622 0-53.721 24.099-53.721 53.721 0 27.076 20.138 49.525 46.221 53.187v33.49h-19.612l-2.868-9.077c-2.605-8.245-7.473-15.293-14.074-20.384-18.237-14.06-28.757-36.191-28.14-59.201zm84.629 173.02c-.447 2.152-2.367 3.715-4.565 3.715h-15.441c-2.181 0-4.098-1.547-4.558-3.679l-2.686-12.443h29.828zm-41.579-27.407c-3.715 0-6.737-3.022-6.737-6.738 0-3.715 3.022-6.737 6.737-6.737h58.287c3.715 0 6.737 3.022 6.737 6.737s-3.022 6.738-6.737 6.738zm58.287-28.475h-58.287c-3.715 0-6.737-3.022-6.737-6.737s3.022-6.737 6.737-6.737h58.287c3.715 0 6.737 3.022 6.737 6.737s-3.022 6.737-6.737 6.737zm-29.143-102.508c-6.972 0-12.644-5.672-12.644-12.644s5.672-12.644 12.644-12.644 12.644 5.672 12.644 12.644-5.672 12.644-12.644 12.644zm-90.29 153.413c.682-35.802 14.059-69.645 37.859-96.306 3.763 3.158 6.578 7.404 8.147 12.369l2.685 8.495c-5.607 3.935-9.282 10.444-9.282 17.799 0 4.988 1.707 9.574 4.544 13.246-.889 1.992-1.722 4.015-2.498 6.065-.559 1.193-1.008 2.445-1.343 3.744-3.889 11.478-6.011 23.763-6.011 36.538 0 17.479 3.964 34.045 11.018 48.867h-37.186c-5.495-16.172-8.266-33.346-7.933-50.817zm86.62 112.223h-128.687v-46.404h128.687zm160.736-110.272c0 54.659-44.469 99.128-99.128 99.128-16.842 0-32.705-4.239-46.608-11.681v-26.075c0-6.895-5.609-12.505-12.505-12.505h-27.085c-8.216-14.432-12.93-31.106-12.93-48.867 0-4.248.277-8.432.8-12.541 3.011 1.829 6.491 2.96 10.223 3.133l3.375 15.633c1.939 8.99 10.022 15.515 19.22 15.515h9.573c8.728 22.384 30.503 38.291 55.938 38.291 7.279 0 14.418-1.306 21.216-3.883 3.873-1.468 5.823-5.798 4.355-9.671-1.469-3.874-5.8-5.821-9.672-4.355-5.093 1.93-10.442 2.909-15.899 2.909-17.922 0-33.417-10.529-40.659-25.722 4.926-2.705 8.641-7.461 9.84-13.232l3.219-15.493c11.432-.623 20.542-10.118 20.542-21.703 0-4.661-1.487-8.975-3.995-12.517 3.539-.901 7.237-1.396 11.052-1.396 24.831 0 45.032 20.201 45.032 45.032 0 7.954-2.124 15.788-6.143 22.655-2.093 3.575-.891 8.169 2.685 10.261 3.573 2.091 8.17.89 10.261-2.685 5.363-9.163 8.197-19.617 8.197-30.231 0-33.102-26.931-60.032-60.032-60.032-2.388 0-4.742.146-7.058.421-.006-7.347-3.679-13.849-9.281-17.781l2.745-8.687c1.574-4.983 4.697-9.439 9.023-12.931 1.515-.072 3.037-.118 4.571-.118 18.85 0 36.477 5.305 51.497 14.477v31.118c0 6.895 5.609 12.505 12.505 12.505h26.215c5.714 12.51 8.911 26.4 8.911 41.028zm96.056-56.028h-128.687v-46.404h128.687z\"><\/path><path d=\"m339.624 183.498h18.741c4.143 0 7.5-3.358 7.5-7.5s-3.357-7.5-7.5-7.5h-18.741c-4.143 0-7.5 3.358-7.5 7.5s3.357 7.5 7.5 7.5z\"><\/path><path d=\"m382.689 183.498h46.478c4.143 0 7.5-3.358 7.5-7.5s-3.357-7.5-7.5-7.5h-46.478c-4.143 0-7.5 3.358-7.5 7.5s3.358 7.5 7.5 7.5z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tKey Insights\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\ud83d\udc49 Through a dedicated tracking pixel on all communications <strong>the Club can now achieve deeper insight to what members are looking at<\/strong> when receiving newsletters, thus enabling them to include more engaging content each time.<br><br>\n\ud83d\udc49 Introducing a Welcome Program for all Introductory Members enabled the Club to have an automated, consistent and timely communication sent at 3, 6 &amp; 9 month intervals. <br><br>\n\ud83d\udc49 We\u2019ve introduced <strong>monthly performance reporting<\/strong> on all aspects of prospect and member engagement.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5f7f71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5f7f71\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\n\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\n\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9b637e\" data-id=\"f9b637e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba172cb elementor-widget elementor-widget-heading\" data-id=\"ba172cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb4fa6b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb4fa6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a0929d7\" data-id=\"a0929d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be1f49 elementor-widget elementor-widget-text-editor\" data-id=\"4be1f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><strong>Special Offer Campaigns<\/strong>\n<ul>\n \t<li>First campaign saw a significant spike of purchase behaviour in the Golf Shop. 100% clearance of special offer within a few days.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n \t<li><strong>Member Credit Accounts<\/strong>\n<ul>\n \t<li>Reduced member credit by almost 10%, which was actually increasing prior to introducing programs to advise members of their credit status.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n \t<li><strong>Newsletters<\/strong>\n<ul>\n \t<li>Open Rates \u2013 Avg: 58% (previously unknown)<\/li>\n \t<li>Click-throughs \u2013 Avg: 21% (previously unknown)<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Welcome Programs<\/strong>\n<ul>\n \t<li>Encouraging results thus far seen through engagement of each new Introductory Member, leading to higher conversion to full membership following their introductory period.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Up-skilling Staff<\/strong>\n<ul>\n \t<li>We have worked closely with staff to up-skill the knowledge of modern marketing and SharpSpring, to ensure ROI is realised.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Designed &amp; built \u2018Weddings\u2019 [only] microsite<\/strong>\n<ul>\n \t<li>Enabled the club to have a more dedicated experience for prospective clients incl. analytics associated specifically to the performance of that site.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09291a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09291a6\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a159d\" data-id=\"11a159d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d58cb19 elementor-widget elementor-widget-heading\" data-id=\"d58cb19\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Future Goals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c598aa0 elementor-widget elementor-widget-text-editor\" data-id=\"c598aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.dovetaildigital.com.au\/\">Dovetail<\/a> continues to work with MGC to:<\/p><p><strong>\ud83d\udc49 Introduce continuity<\/strong> with all Member communication.<\/p><p><strong>\ud83d\udc49 Drive change<\/strong> with a more modern approach to capturing prospective Clients for weddings, corporate and private function<\/p><p>Commit and dedicate time to <strong>test and refine various data-driven, personalised and targeted member communications<\/strong> that will drive engagement and revenues \u2013 e.g. food and drink offers based on member\u2019s existing behaviour and spending patterns would create instant appeal for further spend.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af0c349 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af0c349\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M350,10L340,0h20L350,10z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e75dc0\" data-id=\"8e75dc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f242c elementor-widget elementor-widget-heading\" data-id=\"43f242c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to unlock your business\u2019s full potential? Start with our Digital Maturity Assessment, today!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce010e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bce010e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.dovetaildigital.com.au\/services\/digital-maturity-assessment\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click to Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Experience Manly Golf Club One of Sydney\u2019s original foundation clubs, boasting a rich golf history, steeped in tradition. Nigel Gibson, General Manager, Manly Golf Club What They Said \u2018Our key objectives were to improve our communication style to members, increase yield and external function revenue. Dovetail has helped the Club utilise our BI platform [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.dovetaildigital.com.au\/wp-json\/wp\/v2\/pages\/1226"}],"collection":[{"href":"https:\/\/www.dovetaildigital.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dovetaildigital.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dovetaildigital.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dovetaildigital.com.au\/wp-json\/wp\/v2\/comments?post=1226"}],"version-history":[{"count":0,"href":"https:\/\/www.dovetaildigital.com.au\/wp-json\/wp\/v2\/pages\/1226\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dovetaildigital.com.au\/wp-json\/wp\/v2\/media?parent=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}