Customer Experience
Ignite Transformation:
Enhancing Digital Maturity and Expanding Outreach for Reboot AU, PTSD Resurrected Inc.
Customer Experience
Building Transformation:
Concrete + Canvas
Helping to Secure Finance Partners through Enhancing Online Visibility.
John Kaesler | Director of Concrete + Canvas
What They Said
‘Dovetail’s commitment to understanding our business, industry, and customer base set them apart from the rest. The Digital Maturity Assessment process has provided us with constructive, insightful and importantly actionable feedback that will position us for sustainable growth and greater visibility.
Their independent perspective has helped us, a boutique residential property developer, focus more intently on our key partners, what they’re thinking and feeling, the problems we are trying to solve for them and how we can better connect with them. – John Kaesler of Concrete + Canvas’
About Concrete + Canvas
Concrete + Canvas (C+C) is a boutique residential property developer specialising in Duplex developments within the South-Eastern Suburbs of Sydney.
Summary & Background
Founded by John Kaesler, whose extensive experience in property financing and investment, coupled with personal expertise in property development, forms the cornerstone of the company. Concrete + Canvas (C+C) is a boutique residential property developer specialising in Duplex developments within the South-Eastern Suburbs of Sydney.
Duplex projects present substantial profit potential, but they come with intricate challenges that demand adept risk assessment and management. John's proficiency in these areas is pivotal for providing invaluable services to potential investors.
Objectives
C+C has set forth ambitious objectives to propel its growth and consolidate its presence in the market:
1. Securing Finance Partners: The primary goal is to attract finance partners (investors) for Duplex development projects, leveraging John's expertise to mitigate the inherent risks.
2. Enhancing Online Visibility: The company aims to boost its online visibility to showcase its unique offerings and educate potential investors on the merits of investing in Duplex developments, emphasizing the value of specialized assistance in achieving financial goals. Furthermore, C+C is committed to maintaining eco-friendly practices and innovative design principles throughout its development processes.
The Digital Maturity Assessment
The Digital Maturity Assessment is dovetail digital's 4 Step Process aimed at gathering, identifying and prioritising your business goals and challenges. We assess and measure your current level of Digital Maturity and provide you with a pathway forward.
Key Recommendations
In order to achieve these objectives, we have devised a comprehensive strategy for John Kaesler and C+C, designed to advance their digital maturity. The recommendations are as follows:
1. Digital Presence and Marketing Strategy
2. Content Marketing and Email Outreach
3. Fostering Valuable Partnerships
4. SEO Optimisation and Market Research
5. Data-Driven Decision Making
6. Enhanced Customer Experience
Measurement of Success
Success will be measured through a series of key performance indicators (KPIs), including increased website traffic, enhanced social media engagement, the growth of the investor network, and improvements in client satisfaction and retention. These metrics will serve as tangible benchmarks for evaluating the effectiveness of the digital strategy.
Implementation
The Result.
How Did The DMA Help Concrete +Canvas?
The Digital Maturity Review and Strategic Roadmap have positioned Concrete + Canvas for sustainable growth, enhancing its visibility and establishing its reputation as a trusted property expert.
By addressing the recommended changes, C+C is well-prepared to attract new investors, strengthen its foothold in the market, and set the stage for future success. The implementation of these strategies will undoubtedly result in heightened awareness, trust, and engagement, ultimately laying the foundation for C+C’s prosperous journey.
John put it best when he said…
Our collaboration with Dovetail Digital Marketing has been really valuable, refocusing our marketing strategy to authentically connect with our audience of finance partners and landowners. Dovetail's commitment to understanding our business, industry, and customer base set them apart from the rest. The Digital Maturity Assessment process has provided us with constructive, insightful and importantly actionable feedback that will position us for sustainable growth and greater visibility. Their independent perspective has helped us, a boutique residential property developer, focus more intently on our key partners, what they're thinking and feeling, the problems we are trying to solve for them and how we can better connect with them. Dovetail have then worked with us to structure a strategic roadmap of initiatives that have included sharpening our message about how we can solve customer problems, finding and reaching more customers who are trying to find us and measuring the effectiveness of our efforts and the return on marketing investment. Communication with the Dovetail team has been very responsive and open, fostering a collaborative environment where our feedback is valued. Thanks for reaching out, Warwick. I'm grateful to you and Tony for your invaluable partnership and helping us improve our marketing efforts. If you're seeking a digital marketing partner that goes beyond the surface, offers honest feedback, and wants to see your business succeed speak to Warwick and Tony at Dovetail Digital. Their expertise and dedication is helping us 'move the dial' on our marketing effectiveness and we are confident they can do the same for you.
