Summary & Background

Founded in 2017 by Andy & Zoe Cullen, this organisation began with a clear vision. Over the years, they've made remarkable progress in developing their Reboot program, gaining recognition worldwide. However, their reliance on word-of-mouth for sponsorship and funding limited their ability to assist more people. While the demand for their courses was high, limited funding and facilitators have held them back. Andy & Zoe also aimed to expand their impact beyond Queensland, reaching New South Wales and eventually the whole of Australia.

Staying true to their grassroots values, they continued with simple, hands-on support operations. Yet, this, combined with scarce resources and financial limitations, posed challenges to their broader growth plans. Recognising the need for a more structured approach, Andy & Zoe sought the expertise of dovetail digital.

To kickstart the process, Andy & Zoe underwent our 4-step Digital Maturity Assessment. This deep dive into their strengths, weaknesses, and untapped potential, guided by our thoughtful discovery process, paved the way for a clear path to their goals and greater success. The outcome of the assessment was a list of recommendations defining their current digital maturity and future objectives, plus mapping out actionable steps to elevate their operations.

Through these steps, we aim to enhance their outreach, digital presence, and operational efficiencies, enabling them to smoothly scale and meet increased demands and to help them transition from their grassroots beginnings to being a nationally recognised charity.