Unleashing the Power of dovetail digital: Challenges facing Small to Mid-Sized and how dovetail digital can help

Challenges facing SMB
With today’s fast-paced digital landscape and the potential of a recession hitting our shores, SMBs are faced with many hurdles that may hinder their growth and success. From a lack of time and experience to limited budgets and the need for a strong online presence, these obstacles can sometimes seem, too much. As a business, we are not immune to these challenges. We too are digging deep to re-energise for the second half of 2023 and the first half of FY24. 
dovetail digital brings the energy and skills for you to become more advanced and capable in your digital environment. In a nutshell, we solve problems that deliver better business outcomes. 

With this in mind and as we lead into FY24, we thought it good timing to explore the common problems faced by SMBs and how dovetail digital can assist in overcoming these challenges by providing the energy and expertise to alleviate these problems and create better outcomes. 

Time. The ultimate constraint. The majority of business owners are overworked, juggling multiple responsibilities and struggling to find time to manage and develop their online presence. While they focus on day-to-day operations, their competitors with dedicated marketing and IT teams are capturing more sales and opportunities. dovetail digital recognises this challenge and offers a comprehensive solution. By taking the burden of managing your digital presence off your list of “things to do” we free up your time so you can focus on what you do best—running your business. We know time is one of the ultimate constraints to achieving the outcomes you want. It’s hard work but there is no need to go it alone. We help build your plan first, and more importantly, get it done.

Experience is key. As small to mid-size business owners, you excel in managing your own operations and becoming experts in your industry. However, building a sophisticated digital presence and leveraging new technologies requires the right skills and knowledge. dovetail digital bridges this gap by providing a team with the skills and experience across technology, marketing, and business. We are your trusted partner here to help you navigate the digital landscape.

Budget constraints. No longer a roadblock. Rising costs have reduced the technology and marketing budgets of many businesses. The “gig” economy is an option but it takes time and experience to know you’re hiring the right person even for the most simple of tasks or projects. Employing a team of subject matter experts is financially prohibitive.

Want to cut through in a way you can manage both your budget and business priorities? Our Digital Maturity Assessment (DMA) helps you (and us) discover your strengths, weaknesses, and potential opportunities across the core operational aspects – Customers, Ideas, People, Processes, and Technology while providing a carefully crafted list of actionable recommendations that can be executed based on your budget and business priorities. 
Energy! Is the key trait to achieving your business objectives, getting it done is what truly counts. Research shows that SMBs consider time and budget as the top priority for digital transformation, followed by people. But often overlooked is the crucial factor of having the energy to get it done. Digital fatigue is real and that’s where we come in. Read more…
How does dovetail digital add value?
At dovetail digital, we offer more than just expertise and experience. We provide a team capable of managing multiple initiatives and delivering comprehensive solutions. Our genuine interest in your success drives us to go above and beyond, ensuring that your digital maturity journey is successful.

We will:
  • Start by getting to know more about your business through our Digital Maturity Assessment
  • Create an actionable roadmap from what we have discovered
  • Want you to create and approve the budget based on your business priorities
  • Implement problem-solving digital-based solutions backed by our services
  • Guide you along a digital-focused pathway at a pace you’re comfortable with
  • Provide ongoing training and education to empower you and your team with the skills needed to thrive in the digital era
  • Help you bring the customer (back) into focus
To succeed, businesses must know their limitations, manage time, people, and budgets efficiently, and activate measurable recommendations. Businesses need to stay up to date with the never-ending changes in a digital environment and continually evaluate and improve their strategies, processes, and people. dovetail digital understands these requirements and provides the guidance and expertise necessary to achieve success. 
If you’re ready to lean into what’s possible to help elevate your business, dovetail digital will Assess, Analyse and Alleviate the problems that distract you from running your business. Get started with a conversation through our Digital Maturity Assessment. 
When ideas, people, processes, and technology come together, great things do happen!

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