“Our key objectives were to improve our communication style to members, increase yield and external function revenue. Dovetail has helped the Club utilise our BI platform to provide members with information relative to their interests and in turn increase yield. Automated marketing programs have assisted with our member engagement whilst refreshing of our weddings microsite and associated marketing programs has increased the number of leads in that business segment. From a business management standpoint it is also very comforting to be creating easily measured marketing activities.”
After MGC’s adoption of Dovetail’s assessment and the marketing automation platform, SharpSpring, Dovetail continued to work closely with MGC to execute the various items of recommendations. The plan was to drive additional value from alternative revenue streams, specifically from weddings and corporate events but in addition to this increase member engagement and Golf Shop traffic.
When ideas, people, processes, and technology come together, great things do happen.