Social Media Presence

Social Media Strategy & Management: Your 24/7 PR Machine

Is your social media presence struggling to gain traction? Are you spending hours creating content that barely gets a like? Don’t stress! At Dovetail Digital, we’re social media experts who turn lacklustre feeds into lead-generating machines.

We’ll help you craft thumb-stopping content, reach the right people, and turn those likes and shares into loyal customers.

Getting started is so simple. Just take our simple 4-Step Digital Maturity Assessment and we will take it from there.

Why Your Business Needs An Active Social Media Presence

If you think social media is just a nice-to-have, think again… it’s a necessity for any brand or business.

In today’s world, it has become more than just a place to share memes and cat videos. It’s where your customers spend their time, researching products and making purchasing decisions.

A well-crafted social media strategy can help you:

Funnel interested users from your social platforms directly to your website, where they can learn more and convert into customers.
Gather invaluable data on your audience's behaviour, preferences and demographics to inform your overall business strategy.
Analyse your competitors' social strategies to identify gaps and opportunities, then outshine them with your own unique approach.
Share exclusive insights, thought leadership content and customer success stories to position your brand as a trusted authority.

Explore Our Previous Work

We’ve crafted engaging and impactful social media campaigns for businesses of all sizes. From building loyal communities to driving conversions, our strategies have helped brands connect with their audience and achieve their goals. Check out how we can soup up your social media presence.

Matthew Ward, Founding Director

Wpg Advisory

Customer Experience Better Business Outcomes : WPG Advisory Home -WPG Advisory Enhancing Website Messaging and Improving Digital Presence What They Said…. “Warwick and Tony are great to work with, and they continue to be very open about their process. Being based in Sydney provides me with a sense of security, as it assures me that they are a legitimate company and can be held accountable”

Our Social Media Presence Process

Let's face it: your customers are scrolling through social media right now. Are they finding you? A killer social media strategy isn't just about posting pretty pictures; it's about connecting with your target audience, building relationships, and driving real business results. That's why we adopt no cookie-cutter strategies here.

Digital Maturity Assessment: Get a clear picture of your current social media performance, pinpointing what's working (and what's not).

Strategy Development: Partner with us for a social media strategy that aligns with your overall business goals, incorporating a competitor analysis and laser-focused audience targeting.

Content Creation & Curation: Amplify your brand's voice with captivating, shareable content across all platforms – think eye-catching visuals, snappy copy and videos that'll stop the scroll.

Community Management & Engagement: Transform your social channels into a vibrant hub, filled with meaningful conversations and a loyal following.

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Paid Advertising & Promotion: Expand your reach and target specific demographics with precision using our paid social advertising expertise.

Frequently Asked Questions

Understand your starting point and roadmap to success.

1. How can you improve my business's social media presence?

Think of us as your social media strategists, content creators and community managers all rolled into one. We’ll swoop in and assess your current situation, developing a comprehensive strategy that aligns with your specific business goals. From there, we’ll create engaging content that resonates with your target audience, optimise posting schedules to maximise reach and engagement, and leverage paid advertising to amplify your message across platforms like Facebook, Instagram, LinkedIn and X. We’ll even handle community interactions, responding to comments and messages promptly and professionally.

2. Which social media platforms should my business be on?

The truth is, it depends on your target audience and what you’re trying to achieve. We’ll do our homework, analysing your industry, competitors and ideal customers to figure out where they’re hanging out online. If your customers are corporate types, we’ll focus on LinkedIn. If you’re selling visually stunning products, we’ll make Instagram your playground. Or maybe a bit of everything is the way to go. We’ll figure it out together and create a strategy that maximises your social media impact.

3. How do you measure the success of my social media campaigns?

While we love a good “like”, we’re laser-focused on delivering real results for your business. We use a combination of quantitative and qualitative metrics to measure success, including engagement rates (likes, comments, shares), follower growth, reach, website traffic, lead generation and return on investment (ROI). We’ll provide regular reports and insights using industry-leading analytics tools, giving you a clear picture of how your social media efforts contribute to your bottom line.

4. What if a social media troll comes knocking? Can you handle a crisis?

100%, we’ve got your back. The team has experience managing a wide range of social media crises, from negative reviews to viral PR disasters. So you can count on the fact that we are pros at crisis management and damage control. That means you’ll have a proactive plan in place to minimise any potential issues, monitor your channels for any red flags, and be ready to respond swiftly and effectively if things go south. We’ll protect your brand’s reputation like it’s our own.

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