“Warwick and Tony are great to work with, and they continue to be very open about their process. Being based in Sydney provides me with a sense of security, as it assures me that they are a legitimate company and can be held accountable”
WPG Advisory, led by Matthew Ward, has established itself as a reputable player in property consultancy services across various sectors in regional New South Wales (NSW). WPG Advisory’s primary focus is acting as a buyer’s agent for residential investors in regional areas, with additional services in estate planning and vendor advocacy.
WPG Advisory’s growth had primarily relied on referrals and repeat business. However, they faced challenges in expanding their reach beyond their traditional network and in dispelling the perception of buyer agents as a niche service.
In this Customer Experience, we explore the progress dovetail digital has made on behalf of WPG Advisory in enhancing their business messaging and improving their digital presence. We focus on the activities conducted during the first 60 days of our initial Digital Maturity Assessment and the ensuing 90-day plan of action.
The primary objective in the first 30 days was to help craft WPG Advisory’s Ideal Customer Profile (ICP) and Unique Selling Proposition (USP) to help resonate with their target audience. Days 31-60, we reviewed and updated their existing go-to-market messaging to align with the new ICPs and USPs while analysing their existing Search Engine Optimisation (SEO) position.
In partnership with WPG Advisory, dovetail digital established 3 distinct ICPs. We use these ICPs to help differentiate WPG Advisory from competitors and derive a USP that empowers their target audience in navigating the property buying and selling market with confidence.
Thanks to the complex and ever changing search engine algorithms, SEO requires recurring effort and is still a crucial aspect of an organisations digital presence. Here’s why.
We know it can seem like hard work but with WPG Advisory’s dedication to leaning into our approach to better business outcomes, substantial progress has been made. From sharpening their focus through crafted ICPs and USPs to enhancing their messaging and improving their website traffic and engagement. With these critical components now in place and by aligning their go-to-market messaging with their target audience and optimising their SEO, they are well-positioned for future growth and success in the property buyers’ market.
At dovetail digital, we know business can be hard. But we take the time necessary to get to know your business, first! Our principles are to plan first and encourage our clients to lean into our approach, so that at no stage will you feel you’re going it alone and we are here to get it done for you, and ensure we are always striving to deliver better business outcomes.
When ideas, people, processes, and technology come together, great things do happen.