“Warwick Kells and the Dovetail team helped formulate and exercise a digital marketing strategy for the project. This enabled us to customise our marketing communications to various target markets and build interest and involvement with our project through engaging with prospective buyers on numerous occasions. We are planning future projects on the Lower North Shore and as a result of Dovetail’s leadership on digital marketing we now have a valuable Partner in Dovetail plus a database of qualified prospective buyers that we can utilise as part of the marketing campaign for our next project”
Dovetail developed a property specific website, which leant itself to high-engagement and the ability for interested investors or owner occupiers to enquire and request further information about the development Additionally, this meant that Armada Property Group could begin collecting information on interested parties, while building their own database of contacts for future projects
When ideas, people, processes, and technology come together, great things do happen.
