CPO Connect was designed to meet a genuine need—but it was a new name, with a new concept, in a crowded advisory space.
Impact People needed to:
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Dovetail Digital partnered with Impact People to shape a launch that was strategic, scalable, and human-first. We started by unpacking their goals, audience, and market positioning. From there, we helped define the message, design the webinar experience, and ensure every touchpoint delivered value.
“The one thing that really made the experience easy for us was Dovetail’s interest in what we do. They took the time to understand our business and that curiosity meant they could guide us to attract the right audience and produce the content most relevant to them.”
“The CPO Connect webinar nails it. The format fit our people, and the message landed where it needed to.”
“The Dovetail Digital team integrated seamlessly into our digital marketing strategy to ideate and produce a high quality webinar—the ideal introduction of our new service to a wide audience.”
With the webinar now established, Impact People is repurposing key clips into blog posts, email campaigns, and social media assets—maximising ROI and reach.
