Client Story

Bulwarra

From Admin Headaches to Seamless Stays: How Bulwarra Simplified Operations & Elevated Guest Experience

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The Challenge: Too Much Time In the Business, Not Enough On It​

Bulwarra Seaside Apartments—a boutique not-for-profit cooperative in Terrigal, NSW—was spending far too much time wrestling with systems instead of serving guests.

Despite offering a unique accommodation experience for ex-service members, emergency personnel, and holiday-goers, Bulwarra faced several roadblocks:

  • Manual back-office processes drained staff time and energy
  • Guest bookings were clunky and unintuitive
  • Customer data was scattered and underused
  • Marketing efforts lacked structure and reach

The result? A strong mission held back by digital friction.

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Our Approach: Strategy First, Then Systems

Bulwarra’s board partnered with Dovetail Digital for a full operational overhaul—starting with a Digital Maturity Assessment (DMA). This wasn’t about throwing tools at the problem. It was about understanding what made Bulwarra special—and how systems could support that uniqueness.

What They Said....

“Warwick and his team took the time to understand our business and what makes us unique. They delivered a tailored solution that has transformed how we operate and engage with our customers.”

— Keith Simmons, Board Member, Bulwarra Seaside Apartments

The Solution: One Cohesive Ecosystem

Operations Streamlined

A Smarter Digital Presence

Guest Experience Reimagined

Team Empowered for Self-Sufficiency

The Result:

Time Freed. Impact Amplified.

What’s Next? Expanding Reach with Smarter Marketing

With systems stabilised and guest experience improved, Bulwarra is now turning focus to growth—through a structured SEO and social media strategy.

 

Together, we’re building on their digital foundation with:

What They Said....

“The board commented very positively on the DMA Report—especially how you tailored it to our business needs. Our manager now spends more time growing the business, and less time battling systems.”

— Keith Simmons, Board Member, Bulwarra Seaside Apartments

The Takeaway: Simplicity Unlocks Growth

Ready to simplify your operations and scale with confidence?

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