SEO Client Story

Manly Golf Club
Scores Big with Organic Growth

In today’s digital landscape, standing out amidst the online noise is crucial for businesses seeking to connect with their target audience. For Manly Golf Club, harnessing the power of Search Engine Optimisation (SEO) proved to be a game-changing strategy, delivering impressive results in just eight months.

Business Goal

Drive more traffic to their event pages, ultimately increasing visibility and engagement.

Achievements:

One of the most significant achievements was securing 20 keywords on Google’s first page. This coveted position significantly enhanced the club’s online visibility, making it easier for potential customers to find them when searching for relevant terms. Implementing a comprehensive and sustainable SEO strategy achieved remarkable growth across various key performance indicators.

  1. The impact on organic traffic was substantial. Google Analytics data revealed a staggering 611% increase in organic sessions from February to October 2024. In February, the site recorded 536 sessions, which skyrocketed to 3,815 by October. This dramatic surge in traffic demonstrated the effectiveness of the SEO strategy in attracting more visitors to the site.
  2. Crucially, this increase in traffic translated into tangible results. Organic conversions grew from 12 in February to 74 in October, marking a 516% increase. Over the eight-month period, the site generated a total of 399 organic conversions, showcasing the strategy’s success in not just attracting visitors, but also encouraging them to take action.
  3. The club’s local SEO efforts also yielded impressive results. From May to October 2024, they recorded 757 calls from users clicking on call-to-action buttons, 4,563 website clicks, and 1,600 requests for directions. These metrics highlight the strategy’s effectiveness in driving local engagement and foot traffic.

Key Recommendations:

People & businesses are researching to find the right people & businesses they want to do great work with — SEO achieves that goal by helping to keep your business top-of-mind. Remember your website can not be “set & forget”…

 

  • According to research people view [on average] 13 pieces of online content prior to making a decision to buy. And, 70% of the buying process is done prior to getting in touch with you.
  • In 8 months of working with Manly Golf Club we helped drive more traffic to the event pages of their website increasing their organic sessions by 611% and growing their web conversions by 516%.

Our key recommendation is to have a sustainable and cost-effective SEO strategy that helps yield long term results.

SEO delivers more leads and ultimately more revenue to your business by

Summary

This activity underscores the enduring importance of SEO in your businesses digital presence. While paid advertising has its place, organic search results continue to serve as a digital form of word-of-mouth, building trust and credibility with potential customers. For businesses looking to enhance their online presence and drive meaningful engagement, a well-executed and sustained SEO strategy remains an invaluable tool in the digital presence arsenal.

Get in touch if you’d like to learn more about our very competitive SEO & SMM packages.