- Unclear communication
- No or insufficient communication
- Lack of commitment
- Insufficient or inadequate resources
- Isolated and fragmented actions
- Ambiguous or conflicting goals
- No or unclear strategy
- No clear priorities
- Ambiguous responsibilities
- Lack of performance information
- Silo behaviour and sub-optimisation
- Wrong or ineffective culture
- Resistance to change
- Over-complexity
- Insufficient management capabilities
- Delay, plans are not met
- Budget is exceeded
- Lack of middle management support
- Strategy is not adapted to changes
- Poor leadership
On top of the ongoing struggle to handle daily crises and navigate the demands of the digital age, one significant source of exhaustion, and lack of energy, is digital fatigue itself.
It’s important to acknowledge that digital fatigue is real. While we all embrace the notion that the digital realm is meant to modernise and enhance our lives, incessant exposure to screens, social media, emails, and virtual interactions can also result in burnout. It’s not uncommon for you, businesses and individuals, to have a sense of being overwhelmed with diminished motivation and a constant feeling of being too connected and being inundated with too much information. And not always the right information! Although selecting a CRM, updating your website or socials or incorporating AI into your workflow may be important elements for optimising your business, the overwhelming influx of choices without clear guidance can be discouraging. This often leads businesses to procrastinate on important decisions necessary for their growth or success.
For businesses to thrive it is essential that they:
- Embrace change but don’t overcommit.
- Generate the energy they need from internal initiatives or external collaborations to accomplish their business goals.
Doing nothing is no longer an option! Businesses teetering on what action to take next or being distracted by this thing or that need to take stock and activate their journey. As the Chinese philosopher Lao Tzu once said; “The journey of a thousand miles begins with a single step”. But continue to find reasons not to lean into change and like many other businesses, you will see yourself falling further and further behind.
- Know your business and know your limitations ie really understand your market – segment, map the value chains and understand which areas are truly profitable and understand where your resource gaps lie
- Be specific. Break strategy into a series of initiatives and be clear on who is responsible for delivery
- Implement an actionable roadmap and have the expertise in implementation and execution to complete it. Businesses often have the skills to complete their day to operations but lack the transformation management skills to complete their digital and strategic initiatives
- Manage your time, people and budget efficiently
- Stay up to date – you need to keep on top of the digital revolution – keep an eye out for disruptors. Remember what worked yesterday may not work today!
- Create and manage your marketing/market presence / online presence. How do you stand out in an increasingly saturated digital market? How do you engage prospects and customers by activating existing business and customer data?
- Keep the customer satisfied
- Be adaptable and open to change
- Continuously evaluate and improve business strategies/processes/people
- And most importantly – Know when to get help! You focus on the core business, the part that you are good at, and like. Access and utilise people who specialise in this stuff. External guidance and execution help get better value from experienced operators. It’s often the kick-start to creating the new energy you need to get things done.
The last one, Getting it Done, is our “schtick” (our thing). We understand the struggles and have a thirst to guide businesses toward digital maturity and growth. Our range of digital services and technology solutions will energise you so you don’t have to avoid the unavoidable anymore.
By identifying and prioritising key initiatives, we will help transform your operations and build your digital maturity. Our aim is to alleviate you of the areas that are important to the success of your business but simply aren’t your core focus enabling you to focus on the bits you like and are good at – you know the bits you enjoy!
dovetail digital provides the energy required to start and lead you on a new pathway to getting it done. Start with our Digital Maturity Assessment. It’s designed specifically to get you thinking about what you might not be doing but also what you could be doing.
We bring enterprise thinking to small to medium businesses. When ideas, people, processes, and technology come together, great things do happen.
